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Mike Collins’ Resume

Professional Summary

Growth-driven Vice President of Communications & Marketing Executive with 15+ years of experience leading multi-channel brand, PR, and digital strategy for organizations ranging from venture-backed startups to $3B+ real estate portfolios. Proven record of scaling marketing operations, modernizing organizations through automation and data-driven decision-making, and delivering measurable revenue, occupancy, and brand-equity gains.

Expert in building and leading high-performance teams, integrating marketing, communications, training, and PR, and turning underperforming portfolios into high-growth, market-leading brands.

Professional Experience

Vice President of Communications | Woda Cooper Companies

January 2018 – Present

    • Executive leader responsible for all Marketing, Communications, Training, PR, and Digital Strategy for national real estate development, construction, and management company with $3B+ in assets, 375+ properties, and 30,000+ residential units across 18 states.

    • Led branding, marketing, and communications strategy supporting a 96%+ occupancy rate across a national, multi-billion-dollar portfolio.

    • Built and scaled a fully integrated communications engine supporting 750+ employees, including onboarding, compliance, culture, and performance enablement.

    • Reorganized three departments using Agile workflows, ticketing systems, automation, and analytics, resulting in: 60% reduction in customer complaint calls, higher output with lower headcount, and dramatically improved cross-department accountability.

    • Created a data-driven asset-performance algorithm that identifies underperforming properties and triggers automated corrective marketing, staffing, and pricing actions.

    • Designed and delivered investor decks, regional performance reports, and executive-level communications supporting capital strategy and asset repositioning.

    • Produced company-wide training, recruiting, and PR events attended by hundreds of employees and stakeholders.

    • Developed a fully automated Facebook and digital advertising engine that launches campaigns dynamically based on weekly property-level performance.

    • Built and deployed four enterprise websites, custom plugins, and creative-generation systems that replaced countless hours of manual production.

    • Led a nationwide brand photography and asset-modernization project across hundreds of properties.

    • Managed $1M+ in annual marketing, communications, and digital budgets.

Owner | Whiptail Marketing, LLC

November 2016 – Present

    • Operated boutique marketing and branding firm serving startups, nonprofits, and growth-stage businesses.

    • Advised founders and leadership teams on branding, go-to-market strategy, digital growth, and customer acquisition.

    • Delivered web, video, design, and campaign execution across industries.

    • Led pro-bono brand and fundraising initiatives for animal welfare and child advocacy organizations.

Director Of Promotions & Advertising | EF Hutton

May 2017 – December 2017

    • Built and executed brand, advertising, and communications strategy for start up financial technology and investment firm.

    • Served as lead copywriter and creative director across all channels.

    • Developed brand voice, messaging architecture, and partnership strategy.

    • Negotiated agency and media contracts.

Promotions Director |  Urban One

July 2015 – December 2017

    • Led marketing, PR, and promotions for three major media brands in a top-30 Nielsen media market.

    • Built integrated digital-first campaigns across audio, video, events, and social.

    • Increased social engagement, reach, and audience growth 28%–85% in 60 days.

    • Rebuilt a failing department from 3/10 to 9/10 performance rating.

    • Produced events ranging from arena concerts to women’s empowerment conferences.

Promotions & Marketing Director | Alpha Media

May 2010 – July 2015

    • Managed day-to-day and long-term marketing for 5 in-house brands, as well as client marketing.

    • Planned large-scale multimedia ad campaigns internally and for outside clients that included television, direct mail, radio, social media, and contesting components.

    • Launched several new brands, websites, campaigns, and revenue programs.

    • Created the company’s first structured training and onboarding program, reducing turnover and improving productivity.

    • Ran blogging and social media workshops to teach digital best-practices, resulting in increased page views and online interaction.

    • On-air & social media personality.

Mass Marketing / Media Instructor |  Ohio Media School

February 2010 – May 2010

    • Oversaw media marketing training at a trade school specializing in multimedia job placement.

    • Conducted “station day” simulation where students spend one month creating an exploring all aspects of a media brand, including production, live content, sales contracts, marketing, compliance, measuring ROI, etc.

    • Conducted copywriting workshops.

    • Mentored students and supported the development of employment portfolios.

Assistant Promotions Director / Webmaster / On-Air | CBS

January 2007 – May 2010

    • Led digital platforms, promotions, content, and audience engagement in a top-30 Nielsen media market.

    • Built the “Half-Off Deals” program generating $200K+ annually, later rolled out nationally.

    • Managed 30+ brand ambassadors, internships, and promotional inventory.

    • On-air talent in a top-35 Nielsen market; produced interviews, stunts, and digital content.

Certifications

    • Content Marketing Certification (HubSpot)

    • Digital Advertising Certification (HubSpot)

    • Inbound Marketing Certification (HubSpot)

    • Email Marketing Certification (HubSpot)

    • Google Ads – Measurement Certification (Google)

    • Google Ads Display Certification (Google)

    • Email Marketing Certification (Google)

    • Microsoft Advertising Certified Professional (Microsoft)

Skills

Graphic Design, Google AdWords, Google Analytics, Adobe Illustrator, Excel/Numbers/Sheets, SEO, Adobe After Effects, Adobe Photoshop, Adobe Premiere Pro, Agile, Animation, Communications, Hootsuite, Journalism, Management, Market Research, PHP, Product Management, Public Speaking, Sales, SQL, Word/Pages/Docs, WordPress, Marketing, Branding/Brand Strategy, Lead Generation, HTML/CSS, Adobe Creative, artificial intelligence, automation

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