Professional Summary

Growth-driven Vice President of Communications & Marketing Executive with 15+ years of experience leading multi-channel brand, PR, and digital strategy for organizations ranging from venture-backed startups to $3B+ real estate portfolios. Proven record of scaling marketing operations, modernizing organizations through automation and data-driven decision-making, and delivering measurable revenue, occupancy, and brand-equity gains.

Expert in building and leading high-performance teams, integrating marketing, communications, training, and PR, and turning underperforming portfolios into high-growth, market-leading brands.

Professional Experience

Woda Cooper Companies | Vice President of Communications

Vice President of Communications January 2018 – Present

• Executive leader responsible for all Marketing, Communications, Training, PR, and Digital Strategy for national real estate development, construction, and management company with $3B+ in assets, 375+ properties, and 30,000+ residential units across 18 states.
• Led branding, marketing, and communications strategy supporting a 96%+ occupancy rate across a national, multi-billion-dollar portfolio.
• Built and scaled a fully integrated communications engine supporting 750+ employees, including onboarding, compliance, culture, and performance enablement.
• Reorganized three departments using Agile workflows, ticketing systems, automation, and analytics, resulting in: 60% reduction in customer complaint calls, higher output with lower headcount, and dramatically improved cross-department accountability.
• Created a data-driven asset-performance algorithm that identifies underperforming properties and triggers automated corrective marketing, staffing, and pricing actions.
• Designed and delivered investor decks, regional performance reports, and executive-level communications supporting capital strategy and asset repositioning.
• Produced company-wide training, recruiting, and PR events attended by hundreds of employees and stakeholders.
• Developed a fully automated Facebook and digital advertising engine that launches campaigns dynamically based on weekly property-level performance.
• Built and deployed four enterprise websites, custom plugins, and creative-generation systems that replaced countless hours of manual production.
• Led a nationwide brand photography and asset-modernization project across hundreds of properties.
• Managed $1M+ in annual marketing, communications, and digital budgets.

Whiptail Marketing, LLC | Owner

November 2016 – Present

• Operated boutique marketing and branding firm serving startups, nonprofits, and growth-stage businesses.
• Advised founders and leadership teams on branding, go-to-market strategy, digital growth, and customer acquisition.
• Delivered web, video, design, and campaign execution across industries.
• Led pro-bono brand and fundraising initiatives for animal welfare and child advocacy organizations.

EF Hutton | Director Of Promotions & Advertising

May 2017 – December 2017

• Built and executed brand, advertising, and communications strategy for start up financial technology and investment firm.
• Served as lead copywriter and creative director across all channels.
• Developed brand voice, messaging architecture, and partnership strategy.
• Negotiated agency and media contracts.

Urban One | Promotions Director

July 2015 – December 2017

• Led marketing, PR, and promotions for three major media brands in a top-30 Nielsen media market.
• Built integrated digital-first campaigns across audio, video, events, and social.
• Increased social engagement, reach, and audience growth 28%–85% in 60 days.
• Rebuilt a failing department from 3/10 to 9/10 performance rating.
• Produced events ranging from arena concerts to women’s empowerment conferences.

Alpha Media | Promotions & Marketing Director

May 2010 – July 2015

• Managed day-to-day and long-term marketing for 5 in-house brands, as well as client marketing.
• Planned large-scale multimedia ad campaigns internally and for outside clients that included television, direct mail, radio, social media, and contesting components.
• Launched several new brands, websites, campaigns, and revenue programs.
• Created the company’s first structured training and onboarding program, reducing turnover and improving productivity.
• Ran blogging and social media workshops to teach digital best-practices, resulting in increased page views and online interaction.
• On-air & social media personality.

Ohio Media School | Mass Marketing / Media Instructor

February 2010 – May 2010

• Oversaw media marketing training at a trade school specializing in multimedia job placement.
• Conducted “station day” simulation where students spend one month creating an exploring all aspects of a media brand, including production, live content, sales contracts, marketing, compliance, measuring ROI, etc.
• Conducted copywriting workshops.
• Mentored students and supported the development of employment portfolios.

CBS | Assistant Promotions Director / Webmaster / On-Air

January 2007 – May 2010

• Led digital platforms, promotions, content, and audience engagement in a top-30 Nielsen media market.
• Built the “Half-Off Deals” program generating $200K+ annually, later rolled out nationally.
• Managed 30+ brand ambassadors, internships, and promotional inventory.
• On-air talent in a top-35 Nielsen market; produced interviews, stunts, and digital content.

Certifications

• Content Marketing Certification (HubSpot)
• Digital Advertising Certification (HubSpot)
• Inbound Marketing Certification (HubSpot)
• Email Marketing Certification (HubSpot)
• Google Ads – Measurement Certification (Google)
• Google Ads Display Certification (Google)
• Email Marketing Certification (Google)
• Microsoft Advertising Certified Professional (Microsoft)

Skills

Graphic Design, Google AdWords, Google Analytics, Adobe Illustrator, Excel/Numbers/Sheets, SEO, Adobe After Effects, Adobe Photoshop, Adobe Premiere Pro, Agile, Animation, Communications, Hootsuite, Journalism, Management, Market Research, PHP, Product Management, Public Speaking, Sales, SQL, Word/Pages/Docs, WordPress, Marketing, Branding/Brand Strategy, Lead Generation, HTML/CSS, Adobe Creative, artificial intelligence, automation